Blog Post 2: The use of Internet has Revolutionized Event Management

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Hello, Conor here again, For this week’s blog post week I will be blogging about how “The use of Internet has Revolutionized Event Management”

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“The next big thing is getting smaller and smaller” A quote from Matthew Bryan Beck from redwrite.

An example of this is the new Apple Watch from Apple. Personally I constantly use my mobile to find out information on social media from Snapchat to Facebook. I rarely use my laptop anymore only for typing up college assignments. Wi-Fi has also changed the mobile industry. You can now almost travel anywhere and still get internet access on any portable device.

This summer I was approached by The cork Decades Festival . A comity made up of  6 volunteers whom run and organise this event which takes part in Cork City  each summer. The event runs over two nights. Venues around Cork City tuner back time with brilliant hits from the 70s,80s while dressing like the groovy 90’s. I was delighted to be given the chance to come on board. My role was to run all their Social Media platforms, for example, Facebook, Twitter, Instagram and snapchat.

Events have now been revolutionized  by the use of internet on smart phones as before with old media ( TV,Radio, Newspapers) you were not quite sure whom you were targeting. Now with the use of Facebook and Twitter analytics, I was able to get the message out to the exact audience notifying them when the event was on. Now with the use of internet we are able to content with more people online then ever before.

Early this semester in Corks Institute of Technology My class and I were given a talk by Jackie Dawson, working as a PR consultant. Every Summer she helps run the PR for The Heineken Kinsale seven. Jackie spoke about how the use of internet has changed event management through the use of  websites, social media, online video content and email as crucial tool. Caleb Gardner also spoke of the importance of email in a recent talk in Cork’s Corks Institute of Technology  “It is like inviting someone into your home” email is still a very personal Medium.

I have taken a piece from Social Media Today an article written by Chris Horton which shows some interesting figures,

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“Virtually every day, new evidence emerges of the consumer shift to mobile. According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe. To put these huge numbers in context by comparing them to the current world population of approximately 7.1 billion and counting, by 2017, every man, woman and child on the planet will have downloaded 37 mobile apps. In reality, considering that a large swath of the world’s population still does not have access to mobile apps or capability to download them (as is case with my six-month-old daughter), this means that those of us who are wielding smartphones and tablets will be downloading A LOT of apps. Looked at another way, by 2017, mobile apps will have gone completely mainstream, giving businesses a new way to connect with consumers”

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I found these figures to be incredible after reading this article.  Laptops used to be the consumers “first screen”, but in today’s society the first thing we do when we wake up or go to sleep, is check or mobile phones. God forbid we might not see the latest trend on twitter or photos from the last night out. The mobile world is truly changing. People clearly are spending more time on their mobile phones then on computers. According to the Social Media Examiner, Pinterest users are 92%, Twitter users are 86%, Facebook is 68%, and Tumblr is 46% mobile. According to these numbers, it is important companies recognise this when creating social media message so that it caters for the mobile users.

What is your favorite social media app? Complete the poll below: 

Here is a video from YouTube of how The future of Social Media is now Mobile.

An example of how companies benefit from social media:

 

25 Ways The Internet Has Changed The World For Better Or For Worse

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Thank you for taking the time to read my blog! Hope you enjoyed it.

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Follow me on Twitter for updates to what is happening in the Marketing world!

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Blog 1: Eir Spiders Digital Marketing Workshop

Hi CC Digital Marketing here again, Below is a blog post in relation to a recent Eir Spiders Digital Marketing Workshop I attended.

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On Tuesday October 4th I attended a fantastic event in the Clarion Hotel Cork, the workshop was held by Eire Spiders whom “design and deliver online strategies which place digital firmly at the heart of our client’s business”.

The workshop helped integrate numerous different aspects in the digital marketing world.

Key speakers and influencers spoke about their own business and gave huge insights into how to grow your S.M.E.

Speakers on the day;capture5hy

Marie Davis – Head of Marketing Solutions Google. Marie Spoke of how mobile has change the digital Marketing industry forever, “Everything at your fingertips and
more”.

Paul Byrne from tinder Point, referred to Gary Vaynerchuk quote “Jab, Jab, Jab, Right Hook” on numerous occasions, which fantastically summarises selling to your customers capturehg6honline, rather than bombarding your audience with constant information, slowly integrate your selling mechanisms. A more beneficial financial approach in the long run.

Going visual with your business “Create, distribute, analyse Repeat”.

 

Iris Daly – Head of Digital at Eir Business, spoke of the importance of ecommerce and planning a strategy for your bucapturehy6hsiness is. Once you have a correct structure in place you can captivate on this, “In the moment experiences for your customer”. An interesting statistic that 68% will click out of your website if it is not loading within 3 seconds! AB Testing and split testing helps overcome these obstacles’. Iris finished with a fitting quote to sum it up, “Your credibility is vital”.

Richard Barrett, Co-Founder of Pundit Arena, spoke of how you can grow build a business and help motivate your employees.

capturehg6hRichard used an example of a Loyalty Card, as many people would use a loyalty card for example with your coffee “get 10 stamps Win a free coffee” an almost old style of marketing but Richard made an interesting point businesses should help the customer by stamping 5 of those empty spaces.
What you are really doing is encouraging the customer to buy more, as they are nearer the free coffee then they were in the first place.

You could even replace this idea with a scratch card, where it is a win/Lose situation again the customer is more enticed because the customer is more likely to win that outcome.

Creating this randomisation helps motivate your employees, to sum it all up Richard exclaimed “You only get a finite amount of opportunity you have to make the most of every opportunity”.

captureStephen Ryan Head of Marketing at Corks Redfm and digital marketing lecture in Corks Institute of technology our final spokesperson of the morning.

Stephen produced interesting insights into how story telling has now changed with the revolution of video, “We can control what we watch, we are now creating visuals diary’s.”

With now the ever more increasing growth of technology business can target younger and younger audiences though the use of digital media.

We as businesses now can build relationships using the following building blocks;
1 Paid- A form of purchasing/ using a budget to grow
2 Owned – Unique within the business
3 Earned – For example your material shared online

Three different platforms we have today to grow relationship with our audience.

At the end of the day Stephen exclaimed “Budgets no not matter Story’s do” It is through story’s we create something unique and different from our competitors to help us strive with future success.

Overall key aspects

Digital Marketing leverages electronic devices PC, Tablet and mobile Phone to provide an experience that influences a desired audience to take an action.

Digital Marketing today is the tip of the spear when engaging with a desired audience. It is not simply the channel of delivery, but the way in which an experience comes to life, (as Stephen spoke of with storytelling) across channels such as Paid, owned and earned Media.

Digital is now the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it. In a world where the intended target has limitless choices, it’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad of scenarios.

Eir Spiders 2015 event

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