Week 9: The Digital Divide

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Image Credit: Digital.com

The Digital Divide

Hello everyone and welcome to this week’s blog post on The Digital divide in society today

What does this term mean?

Digital divide is a term that refers to the gap between demographics and regions that have access to modern information and communications technology, and those

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Photo credit: Pinterest

that don’t or have restricted access. This technology can include the telephone, television, personal computers and the Internet. The digital divide typically exists between  those in cities and  those in rural areas; between the educated and the uneducated; between socioeconomic groups; and, globally, between the more and less industrially developed nations. Even among populations with some access to technology, the digital divide can be evident in the form of lower-performance computers, lower-speed wireless connections, lower-priced connections such as dial-up, and limited access to subscription-based content.

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How has technology impacted your life?

Technology is moving faster than ever. As I discuss the above slide I want you to think about how some of these technologies have impacted your life. How did we find out anything before 1998? Before 2004 no one ever got poked. Before 2006, ‘LOL’ ‘BRB’ ( Laugh out Loud, Be Right Back) we did not use these terms because twitter did not exist. 2007, the biggest change of all, the iphone is launched. Think about how far you can walk today without seeing those white headphones on someone walking down the street.

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Photo Credit: Bill Sketch

2009 WhatsApp was a mobile App that was bought by facebook for 15 billion dollars.
2010 instagram became a new mirror for an entire generation, and was bought for a billion dollars by facebook a year later. Lastly snapchat, whom turned down a 3 billion dollar offer from yahoo 4 years ago. Now they are worth over 20 billion dollars.

Now these are the most influential players in the marketplace our know as ‘ the heavy hitters’ in the industry. But there are also thousands of  other companies that have generated massive wealth massive opportunity and are changing how we see the world today to give you an analogy, the television took half a century to become a billion dollar industry it took instagram a year and a half.


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Digital divide today

If you ask most people to define the digital divide, most of them would answer that it has to do with those who have access to technology and those who don’t. Ten years ago, they would have been right. However, over the last ten years access to technology has become more and more ubiquitous. In fact, in a 2010 Pew study (Technology Trends Among People of Color), laptop ownership among African Americans and whites broke about even and the percentage of Hispanic and African American Internet users, which was 11 percent in 2000, rose to 21 percent in 2010. A 2011 study showed that 83 percent of

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American adults own a cell phone (Americans and Their Cell Phones). Recent advances in mobile phone technology mean that more and more people are using their phones to access the internet. As a result, many previously unconnected populations are connected through their phones. In fact, another Pew study (“For minorities, new ‘digital divide’ seen”) reported that 51 percent of Hispanics, 46 percent of African Americans, and only 33 percent of whites used their phones to access the Internet.

So what does this all mean? Where do we go from here?

We are looking at a completely different kind of divide from my reaesrch. While access has increased substantially, the kind of access varies. Most minorities in the Pew studies reported using their phone for accessing email and the Internet. In 2010 only 56 percent of African American households reported having broadband access compared to 67 percent of white households (Home Broadband 2010). This creates an entertainment vs. empowerment divide. As one of the Pew studies suggests, you can’t fill out a job application through a cell phone or update your résumé on a game console (another way that many minorities report they access the Internet). The divide has shifted from an access issue to a kind of access divide.

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Thank you for taking the time to read this blog, please feel free to leave a comment, tune in next week where we look at social media in CyberCulture, bye for now! 🙂

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Week 6: File Sharing and Property in the age of the internet

 

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Photo credit: http://www.media.com

Hi everyone and welcome this weeks blog post. this week I will be discussing File Sharing and Property in the age of the internet.

So what is file sharing?

 

File sharing is the public or private sharing of computer data or space in a network with various levels of acess privilege. While files can easily be shared outside a network (for example, simply by handing or mailing someone your file on a diskette), the term file sharing almost always means sharing files in a network, even if in a small local area network. File

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sharing allows a number of people to use the same file or file by some combination of being able to read or view it, write to or modify it, copy it, or print it. Typically, a file sharing system has one or more administrators. Users may all have the same or may have different levels of access privilege. File sharing can also mean having an allocated amount of personal file storage in a common file system.

 

In the past fifteen years, file sharing of digital cultural works between individuals has been at the center of a number of debates on the future of culture itself as we discussed in class. To some, sharing constitutes piracy, to be fought against and eradicated. Others see it as unavoidable, and table proposals to compensate for its harmful effects. Meanwhile, little progress has been made towards addressing the real challenges facing culture in a digital world today.

So where does sharing start I hear you ask? 

Sharing starts from a radically different viewpoint, namely that the non-market sharing of digital works is both legitimate and useful. It supports this pr

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mise with empirical research, demonstrating that non-market sharing leads to more diversity
in the attention given to various works. Taking stock of what we have learnt about the cultural economy in recent years, Sharing sets out the conditions necessary for valuable cultural functions to remain sustainable in this context.

 Pirate Party

 

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Photo Credit: Party Stuff 4U

In the digital age, piracy is rife on the high seas of the internet. Copyright infringement takes place daily on a massive scale. Vast libraries of music, films and television are available within
minutes and completely free of charge.
This is truly one of the most important cultural revolutions of recent times. Yet, it is also argued that file-sharing has become so prominent that entertainment industries are facing a catastrophe which will destroy them.

In my opinion with the fast change and accessibility in Technology, this has has stretched the ambit of copyright law to breaking point, with many arguing that the current model of copyright law is not fit for purpose. Others argue that it is the enforcement of copyright law which needs to be strengthened; by giving rights holders more tools to prevent infringement in the digital arena.

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Thank you for taking the time to Read my blog pos, tune in next week as I hope to discuss ‘ Gaming, third places and meta reality spaces’ Please feel free to leave any comments you may have, bye for now 🙂 

 

 

Week 7/8: Games, third places, meta reality spaces and how the marketplace has changed

 

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Photo Credit: GameSpot.com

Hi everyone and welcome to this week’s blog post about gaming, third places, meta reality spaces and how the market changed, I have combined two weeks work here together.

 

“You can describe anything as a game. A court of law is a game. An election cycle is a game. Life itself is a game.” –  Jeff Hull, creator of the Jejune Institute and its world.

So what is gaming?

The business Dictionary describes gaming as  A Technique in which a group attempts to create

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Photo Credit: Cliquist.com

(simulate) the essential features of a real-world situation of conflict such as a negotiation, court case, or war. The group is divided into subgroups which represent contesting parties and
where individuals play the role of rivals. Used in business schools, law schools, and military, gaming aims to detect and understand the dynamics of particular situations



Virtual Reality 

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Virtual Reality is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even smell , the computer is transformed into a gatekeeper to this artificial world. The only limits to near-real VR experiences are the availability of content and cheap computing power.

 

Social Meta Reality theatre

While researching for this blog post I came across a very interesting article in the english business post.  Allison Crank, a British film-maker who has just completed her thesis in Contextual Design at Eindhoven has turned her attention to eCommerce (The Reality Theatre)  and the possible impact VR will have.  Allison Crank  looks at bricks and mortar retail through the prism of sociologists concept of ‘third place” (“inclusively sociable places” ) a concept made popular by sociologist Ray Oldenburg.  She writes how with the growth of eCommerce bricks and mortar retail is in danger of becoming obsolete. eCommerce at the moment lacks the social element (for example shopping with friends) and ‘theatre’ present in bricks and mortar retail but with virtual reality (VR) there is now an opportunity for the social aspect (multiplayer online shopping) to be brought into eCommerce and in turn for online retail to become  a “third place”.

 

Third Places –  Massively Multiplayer Online Games (MMOGs)

MOGs are graphical 2- or 3-D video games played online, allowing individuals, through their self-created digital characters or “avatars,” to interact not only with the gaming software (the designed environment of the game and the computer-controlled characters within it) but with

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other players as well. The virtual worlds that today’s MMOGamers routinely plug in and inhabit are persistent social and material worlds, loosely structured by open-ended (fantasy) narratives, where players are largely free to do as they please – combate and create and lots more.  The online gaming industry continues to prosper with nearly six million subscribers worldwide. Here is a really cool example of a 3D game known as MindCraft game where you literally can make and Create anything!

 


How had the Market changed

Lastly to finish, so how has the market changed in the gaming industry? for 30 years the games industry worked in a certain way. People rented offices and set up studios to create games; they employed staff to work in-house, then got those projects funded and distributed by publishers. Meanwhile, in the background, the business worked to the seven-year cycles dictated by the lifespan of the major consoles. It was a machine of discrete components. But that machine is rusting and falling apart. Something new is coming. It started 10 years ago. The dawn of the broadband internet era gradually allowed developers to distribute their games digitally, rather than as boxed copies, immediately cutting manufacturing and distribution costs out of their budgets. The arrival of the Apple iPhone created a stable marketplace for the previously chaotic mobile gaming sector, the release of new development applications like Unity, GameMaker and Twine meant that people didn’t need to know how to code to make games, or spend months – even years – developing their own graphics engines.

 

Result

The result is an industry that works in a radically different way than it did a decade ago. We are no seeing this at every level. Take console manufacturing for a start. Until this generation, console makers stuck with one architecture for the lifespan of their current machine, maybe altering the form-factor or HDD size, or adding new features but rarely tinkering with the processing capacity. Now, both Sony and Microsoft are likely to announce mid-lifecycle upgrades to their machines. The rumoured PlayStation 4 Neo should add CPU and GPU power to cope with virtual reality and 4K screens; Xbox One is likely to evolve closer to the PC so that it can run the Universal Windows applications that may unite computer and console gamers. The seven-year lifecycle may be over.

 

 

 

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Thank you for taking the time to read this blog post, please feel free to add any comments you may have! tune in next week where I discuss the digital divide in the world today, bye for now 🙂

 

 

Week 4/5: Hackers Today

Hello everyone and welcome to my 4th blog post on cyber culture,  This week we focused in on Hackers. In class we disused the once perceived image of a bored teenager hacking into myspace, has now turned into a subculture with an annual underground hacking conference “Def Con”.

To dive into dive into this topic a little further I have researched the following TEXx – Top hacker shows us how it’s done by  Pablos Holman, in this TEDx talk we see how easy even our credit cards can get hacked!

When hacking was first introduced in film and television, it was nowhere near as prevalent as it is today. The threat landscape was years away from becoming what it is now, so hacking and cybercrime wasn’t quite the household name it is today, therefore, there was a wide unfamiliarity of it within the public eye.

Directors and writers have struggled with how to portray hacking in film simply because the act of hacking in real life is not very interesting or visually compelling. It’s just lines of code scrolling down a computer screen. In order to keep the viewer entertained they used cheesy visuals and animations to portray the mysterious act of hacking. Unfortunately, the viewer didn’t really learn anything, and hacking was used more as a device to help move the plot forward.

As cybercrime is now grabbing major news headlines, the entertainment industry is trying to jump in on the popularity of the subject, however it’s still not terribly accurate. As a

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result, we have seen an influx of hacking-centric television shows popping up across our screens.

In the past few years we have seen television shows such as CSI: Cyber, Person of Interest, Scorpion, Numb3rs, Mr. Robot and more. While many of these have stepped away from the cheesy visuals, and have accepted the fact that hacking is what it is, most still don’t portray the real reality of cybercriminals- it’s much more than frantically typing keystrokes across a computer keyboard.

Can Hackers be hero’s?

In class we disced how hackers have changed technohgy we use today, If a hackers only intent is to fix a flawed system then they aren’t doing anything wrong. In my opinion they play a vital role within the technological world. Hackers expose flawed systems that others think are impenetrable. People are providing personal information over the internet through websites that are “secure” but every so often you here a major company had a

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security breach. They are essential to keeping classified information safe. This goes further than just online shopping, it also goes for national security. If a hacker can break into government files then that system needs to be fixed. In my personal opinion professional hackers who are capable of breaking into the most secured systems need to work for the government because they need those skills.

Therefore are hackers doing something wrong if they only want to perfect flawed systems? I think it’s an ethical question, and the tricky problem that comes into play is that the hacker is the one deciding that the system is flawed. What gives her/him the right to decide that? We have a LOT of flawed systems out there, but perfection oftentimes is a relative thing. If we were to say, “yeah, as long as they’re trying to fix something, then it’s fine” you get into the trouble of things that you don’t think are broken being fixed. Plus, it puts the power in the hands of the people with the “weapon,” that is, the ability to hack.

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Thank you for taking the time to read this blog post, tune in next week as we dive further into the cyber culture world

Week 1: What is Culture?

I am currently taking an interesting module in cyber culture, as a weekly assignment I will be writhing blogs on what I have learnt in each class.

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To begin with, what is culture?

“Culture, or civilization, taken in its broad, ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society.” – Tylor, Primitive Culture (1871) What is Cyber Culture? Cyber Culture is the culture that has emerged from the use of computer networks for communication, entertainment and business. It is also the study of various social phenomena associated with the Internet and other new forms of network communication, such as online communities, online multi-player gaming, social gaming, social media and texting.

Is Technology changing culture?

Technology changes communication methods, it makes people live in two worlds, it allows for instant delivery of entertainment and news and it allows for easy political discourse. In some cases, technology makes for a more reclusive culture because people can simply

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explore the world from their computer instead of actually going out into it. Technology is allowing more people to work from home. Co-workers now communicate via email and co-workers from all over the world are now able to easily communicate with each other. Technology also allows for people to quickly access information and learn. Studies also suggest it could reinforce a greater sense of community.

Has Technology always changed culture?

Since the smartphone boom put tiny computers in hundreds of millions of pockets, there’ve been countless critics eager to point out that invasive technology is changing our lives for the worse, and worse, changing who we are. Turning us into selfish, anti-social automatons, they say, again and again and again.

Here’s a group of fine young lads hanging out in Chicago in 1907, enjoying the paper. Look familiar?
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Students on their phones in hallway waiting for class
Are students really unsociable today ?

Looks an awful lot like these college students killing time, right?

 

And while there’s no doubt the world is changing…. …our behavior remains very much the same.

Need more proof? The webcomic xkcd collected a whole host of quotes from the past 150 years that show how we’ve always been afraid of change.

Here’s one I found very interesting very!

“The art of conversation is almost a lost one. People talk as they ride bicycles — at a rush — without pausing to consider their surroundings…What has been generally understood as cultured society is rapidly deteriorating into basebsss and voluntary ignorance.Capturegnm.PNG The profession of letters is so little understood, and so far from being seriously appreciated, that…Newspapers are full, not of thoughtful honestly expressed public opinion on the affairs of the nation, but of vapid personalities interesting to none save gossips and busy bodies.

-Marie Corelli, Free Opinions, Freely Expressed, 1905.

So if you think we’re terrible now, it’s probably only because you didn’t realize we were terrible before.

Lastly to discuss, What about cultural Lag?

Technology, in social change probably received most emphasis in the work of William F. Ogburn. Whisch we discussed in class. It was Ogburn, also, who was chiefly responsible for

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credit: William F Ogburn Credit: TOMK Pinterest

the idea that the rate of invention within society is a function of the size of the existing culture base. He saw the rate of material invention as increasing with the passage of time. Ogburn believed that material and non-material cultures change in different ways.

 

Change in material culture is believed to have a marked directional or progressive character. This is because there are agreed-upon standards of efficiency that are used to evaluate material inventions.

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I found a very interesting example on line that explains this:  In relation to airplanes, we keep working to develop planes that will fly, higher and faster, and carry more payloads on a lower unit cost. Because airplanes can be measured against these standards, inventions in this area appear rapidly and predictably. In the area of non-material culture, on the other hand there often are no such generally accepted standards. Whether one prefers a carrots, broccoli , or Brussel sprouts , for example, is a matter of taste, and styles. Similarly, in institutions such as government and the economic system there are competing forms of styles, Governments may be dictatorships, oligarchies, republics or democracies.

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Thank you for taking the time to read this blog, please feel free to leave a comment, tune in next week where we look at social media in Cyber Culture, bye for now! 🙂

Week 3: Forget social networks, think social impact

Hello everyone and welcome to this weeks blog post. this week in class we focused on 140528083034-google-entrepreneur-activist-wael-ghonim-time-gala-2011-620xasocial media to make a change with the positive use of activism.

We looked at a very interesting TEDx talk where we saw how Wael Ghonim anonymously
created a Facebook page which helped spark the Egyptian revolution.

I have chosen to focus on a talk by This talk was given by  Celine Schillinger at a TEDx . We see here an inspiring story of an actual, positive transformation powered by social networks.

Imagine living in a country where with one single bit of a mosquito and you could die. Through the disease Dengue.  Half a million people contact this disease each year and are hospitalized.

So how do we make this less troublesome fore those people? Communication campaigns are a usual response. they are effective, but at a limited scale. in this day and age it would have to be social Media.

Celine Schillinger went back to the fundamentals, We need to listen to people communicating online because they can tell us the spots we are missing.  Traditional health care has been uncomfortable with that.

So what did Celine and her team do to begin stepping outside this comfort zone? Over 3 months they collected data and posts where people where talking about the world “Dengue”. ( 250,000 comments in total)

They then mapped out the comments seen here below:

DATA (conversations) 
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The results showed that No institutional activist was in a “Dengue” conversation.

The Big Black Hole
Capturesdver.PNGReason of social space where noting was escaping, this are was made up of thousands and thousands of people, but they were talking to no one but themselves. An untapped pool of engagement. A striking absence of colorization,  the team figured out be simply harnessing out these conversations and connecting the people, Voices, brains they could contribute to fighting that disease. in took 7 months in total to connect these voices.

This then created ” Break  Dingue” which is an open platform non profit that connects all       people to help emCapturedsf3r.PNGpower their initiatives.

This is a prime example of a global social network leveraging the power of social media.

Therefore by bringing people together we can help fight even the greatest battles

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Thank you for taking the time to read my blog I hope you enjoyed it!

Week: 2 Social Media

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Cedit: SocialMediatips.com

Hello everyone, this week in class we focused in on social Media, we looked at many elements but one caught my eye in particular, the idea of ” a second self”

This got me thinking during our class discussion,  thinking about the user in social software and social media, from a designer’s perspective, and thinking about the user experience behind participating in these systems. Wondering, for example, how this all becomes “social.” Wondering how to integrate the fact that social media are in some respects anti-social. Or a-social. That the “social interaction” they engage is, at the end of the day, constructed from individual user experiences, from users blogging, posting, commenting to an audience they don’t see, and in some ways presenting a self that’s as much self image as it is some kind of true self. It’s strange, all of this. Here are just a few thoughts on the matter…

  • Social media engage us, provide us with a means to express ourselves and to communicate with others. It is the potential for any contribution we make online to become communication (if it is picked up by another), that holds our principal
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    interest in it. From My own experience, It is a fantastic way for companies to engage with their customers online in a fun approachable manner.

  • When we don’t actually engage in a round of talk, through discussion posts, comments, or what have you, we’re aware at some level of an audience.Having this audience, as an audience of real friends, family members, and peers; and of those we will never meet, supposedly motivates us to continue participating.
  • There is remarkable power in the possibility of communication, of recognition and acknowledgment by others. As there is also in the motivating power of an audience that reads, bookmarks, tags, andc licks much more than it actually comments substantially. We could call it the power of the social in its absence and distance.

Therefore does technology change culture?

Social attitudes have changed with the effect that citizens of a society now expect the various elements of that society to be better informed than previously. They also expect to be able to access more information about a specific product, service or organisation so that they can make informed decisions with regard to their interactions with that entity.

Research conducted by Pew Research Center states that at least 50% of social media users have shared a news-related story, image or video; and 46% of users discuss current events on their channels. Technology we now have at our fingertips, we are all becoming news reporters. Stories are being broken before the traditional media even get a chance to arrive at the scene. Look no further than the outbreak of Ebola for example.

How Culture and Technology Create One Another:

Ramesh Srinivasan, Associate Professor at UCLA in the Department of Information Studies, studies and participates in projects focused on how new media technologies impact political revolutions, economic development and poverty reduction.

When I was researching for this blog post I came across this very interesting TEDx talk by
Ramesh Srinivasan, He tells the story of how a friend from India, Living in a village by the cost. They use their  Mobile phones to hunt crocodiles at night rather than using electricity for lights, I thought this was an interesting example of how technology has a positive effect on peoples lives

 

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Thank you for taking the time to read this blog, please feel free to leave a comment, bye for now! 🙂

Blog 4: Excelling in building a Digital Brand

On Monday night last, 28th of November, our Lecture in digital marketing Steven Ryan at Corks Institute of Technology, invited Doreen O’Mahony from Laya Healthcarcaptureliyvoive to speak to us on the dynamic changing digital marketing world for their company and others today.

Firstly, Doreen spoke about when she firsts joined Laya healthcare,  social media was not the norm. Not a lot of emphasis had beenplaced on social Media/ Digital Marketing in early 2009. When large campaigns were only beginning to create Facebook page. Doreen’s first objective she told us was to set a business Strategy that would guide them into the digital age.

The strengths of the Laya Healthcare Digital presence

We got a great insight into how Laya Healthcare Market their business online and the importance of customer’s relationships, placing it at for front of any business to succeed.
Doreen spoke of the fantastic customer service and knowledge there call center has for taking care of patient they wanted to create a similar approach with members area online.

In 2014 they launched a fantastic new application known as ‘GPLine’, this allows people to speak to a professional doctor on the move and also receive prescriptions.
When the digital era begin and it became the norm for big business to join Facebook and Twitter for example. Laya Healthcare revamped their website so it was more consumer friendly and saw 51 percent of sales were online, in comparison to 49 percent over the phone.


Compared to organisations who are excelling in the digital era

1.  CoCa Cola: is still a dominate product in the soft drinks industry this is due to its fantastic digital marketing stagey.

  • The Product is Family orientated. Combing the feature of love and togetherness as seen in numerous advertisements they produce.
  • Coke is no longer just a soft drink, it now creates an emotion, its happiness. Seen in many of their television adds “Open happiness”.
  • Coke has a broad and ever expanding target market in comparison to Laya healthcare market. The Product line for coke is beginning to expand further, therefore attracting new customers. Laya Healthcare try and attract new customer with their new feature as mentioned “GPLine”.
  • A key aspect to any Digital marketing plan which coke do so well, is constantly reminding the customer about their brand.
  1. Starbucks:
  • Starbucks Rewards: the firm’s loyalty program, continues to grow. The firm now has 12 million active loyalty members in the US, a 16% growth from the same period last year.
  • Starbucks Mobile APP: customers are using the mobile app frequently24% of US orders were paid via Starbucks’ mobile app in Q1 2016, compared to 21% in Q4 2015. The firm plans to add personalization features and other incentives to further boost mobile purchasing in 2016.
  • High mobile app usage could be driving some of Starbucks’ same-store sales growth. Mobile app users spend three times more than the average Starbucks customer, according to The Wall Street Journal. It’s likely that increased mobile app purchasing was responsible for at least a portion of the store’s ticket growth, which drove overall same store sales.

 

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Thank you for taking the time to read my blog! Hope you enjoyed it.

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Follow me on Twitter for updates to what is happening in the Marketing world!

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Blog 3: The Echo Chamber and its impact on how people consume Social Media

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Photo Credit: Caitlinym88

Hello everyone, and welcome to my third blog post, this week I will be talking about “The Echo Chamber and its impact on how people consume media”

Echo Chamber 

Firstly for those of you whom may not of hear of the term before“ Echo chamber” In media today “an Echo Chamber is a situation in which information, ideas, or beliefs are amplified or reinforced by transmission and repetition inside an “enclosed” system, where different or competing views are censored, disallowed or otherwise underrepresented”

Brexit

I am going to use Brexit as an example to describe the Echo Chamber,  as this summer just gone, that is what engulfed my Facebook/twitter news feed.

To begin I would ask people take a good look at your news feed, what do you see? Unfortunately, with the last thousands of years and more fears of inequality, immigration and the establishment were all there, just not on a social media platform for the entire world to see.

Facebook Analytics 

But, nowadays with the use of Facebook analytics by liking and sharing certain ideas interest Facebook will only begin to show you what you like and begin to disregard the opinions of others create an almost unrealistic social media bubble for ourselves.
For example, during the time of Brexit, How many times did you see people support leave in your news feed? By filtering it out, we became even more divided. Our Facebook feeds polarised the debate. When the vote had passed, Protests ensued and the majority of people were shocked with what had happened? After the result I did a lot of searched online through facebook/twitter to give me a better insight to what had just happened (Similar to the USA elections, I imagine polls in the near future will be never believed again.) Back to my point, I assumed everybody I knew was as shocked as I was.

Facebook saw what I “liked”, built a profile for me and kept serving up what I wanted to see. This algorithm is what makes Facebook the addictive monster it is. Brilliant for keeping me in the loop with my interests, disastrous when it comes to politics. (An idea algorithm for business online today, we see less from our friends and more from business we engage with.)

I had to work hard to unearth my long lost friends from school, College and travelling aboard for a year on Facebook who had decided to vote Leave. If I saw their posts, I wouldn’t have tried to change them, but I would have the chance to relate. Why should an algorithm filter out the real views of people I care about? Instead of an active debate, we were stuck in our own echo-chambers, sharing the same point of view, liking it and thinking the job was done.

Social Media Bubble 

Last week we were given the fantastic opportunity to have a live Q&A session in Corks Institute of technology with Caleb Gardner organised by Zahid Aslam.

Caleb spoke on how different media outlets overall influence our perception on a given topic.capture

He raised some interesting points such in relation to echo chamber, Caleb told us how he is a big believer in how the universe creates similar patterns witch relate to similar macro and micro levels within physics for example if you zoom in to a leaf on a tree it creates a very similar patterns like a forest, this is what the universe does. Now, if we were to extract to human behavior Caleb said, people being civil to each other one to one has a lot of insight how we can be civil online. One to millions or millions to millions. We have to find good ways to create good dialogue online.

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Thank you for taking the time to read my blog! Hope you enjoyed it.

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Follow me on Twitter for updates to what is happening in the Marketing world!

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Blog 1: Eir Spiders Digital Marketing Workshop

Hi CC Digital Marketing here again, Below is a blog post in relation to a recent Eir Spiders Digital Marketing Workshop I attended.

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Photo source: goo.gl/wdXobN

On Tuesday October 4th I attended a fantastic event in the Clarion Hotel Cork, the workshop was held by Eire Spiders whom “design and deliver online strategies which place digital firmly at the heart of our client’s business”.

The workshop helped integrate numerous different aspects in the digital marketing world.

Key speakers and influencers spoke about their own business and gave huge insights into how to grow your S.M.E.

Speakers on the day;capture5hy

Marie Davis – Head of Marketing Solutions Google. Marie Spoke of how mobile has change the digital Marketing industry forever, “Everything at your fingertips and
more”.

Paul Byrne from tinder Point, referred to Gary Vaynerchuk quote “Jab, Jab, Jab, Right Hook” on numerous occasions, which fantastically summarises selling to your customers capturehg6honline, rather than bombarding your audience with constant information, slowly integrate your selling mechanisms. A more beneficial financial approach in the long run.

Going visual with your business “Create, distribute, analyse Repeat”.

 

Iris Daly – Head of Digital at Eir Business, spoke of the importance of ecommerce and planning a strategy for your bucapturehy6hsiness is. Once you have a correct structure in place you can captivate on this, “In the moment experiences for your customer”. An interesting statistic that 68% will click out of your website if it is not loading within 3 seconds! AB Testing and split testing helps overcome these obstacles’. Iris finished with a fitting quote to sum it up, “Your credibility is vital”.

Richard Barrett, Co-Founder of Pundit Arena, spoke of how you can grow build a business and help motivate your employees.

capturehg6hRichard used an example of a Loyalty Card, as many people would use a loyalty card for example with your coffee “get 10 stamps Win a free coffee” an almost old style of marketing but Richard made an interesting point businesses should help the customer by stamping 5 of those empty spaces.
What you are really doing is encouraging the customer to buy more, as they are nearer the free coffee then they were in the first place.

You could even replace this idea with a scratch card, where it is a win/Lose situation again the customer is more enticed because the customer is more likely to win that outcome.

Creating this randomisation helps motivate your employees, to sum it all up Richard exclaimed “You only get a finite amount of opportunity you have to make the most of every opportunity”.

captureStephen Ryan Head of Marketing at Corks Redfm and digital marketing lecture in Corks Institute of technology our final spokesperson of the morning.

Stephen produced interesting insights into how story telling has now changed with the revolution of video, “We can control what we watch, we are now creating visuals diary’s.”

With now the ever more increasing growth of technology business can target younger and younger audiences though the use of digital media.

We as businesses now can build relationships using the following building blocks;
1 Paid- A form of purchasing/ using a budget to grow
2 Owned – Unique within the business
3 Earned – For example your material shared online

Three different platforms we have today to grow relationship with our audience.

At the end of the day Stephen exclaimed “Budgets no not matter Story’s do” It is through story’s we create something unique and different from our competitors to help us strive with future success.

Overall key aspects

Digital Marketing leverages electronic devices PC, Tablet and mobile Phone to provide an experience that influences a desired audience to take an action.

Digital Marketing today is the tip of the spear when engaging with a desired audience. It is not simply the channel of delivery, but the way in which an experience comes to life, (as Stephen spoke of with storytelling) across channels such as Paid, owned and earned Media.

Digital is now the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it. In a world where the intended target has limitless choices, it’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad of scenarios.

Eir Spiders 2015 event

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