Blog 1: Eir Spiders Digital Marketing Workshop

Hi CC Digital Marketing here again, Below is a blog post in relation to a recent Eir Spiders Digital Marketing Workshop I attended.

Photo source:

On Tuesday October 4th I attended a fantastic event in the Clarion Hotel Cork, the workshop was held by Eire Spiders whom “design and deliver online strategies which place digital firmly at the heart of our client’s business”.

The workshop helped integrate numerous different aspects in the digital marketing world.

Key speakers and influencers spoke about their own business and gave huge insights into how to grow your S.M.E.

Speakers on the day;capture5hy

Marie Davis – Head of Marketing Solutions Google. Marie Spoke of how mobile has change the digital Marketing industry forever, “Everything at your fingertips and

Paul Byrne from tinder Point, referred to Gary Vaynerchuk quote “Jab, Jab, Jab, Right Hook” on numerous occasions, which fantastically summarises selling to your customers capturehg6honline, rather than bombarding your audience with constant information, slowly integrate your selling mechanisms. A more beneficial financial approach in the long run.

Going visual with your business “Create, distribute, analyse Repeat”.


Iris Daly – Head of Digital at Eir Business, spoke of the importance of ecommerce and planning a strategy for your bucapturehy6hsiness is. Once you have a correct structure in place you can captivate on this, “In the moment experiences for your customer”. An interesting statistic that 68% will click out of your website if it is not loading within 3 seconds! AB Testing and split testing helps overcome these obstacles’. Iris finished with a fitting quote to sum it up, “Your credibility is vital”.

Richard Barrett, Co-Founder of Pundit Arena, spoke of how you can grow build a business and help motivate your employees.

capturehg6hRichard used an example of a Loyalty Card, as many people would use a loyalty card for example with your coffee “get 10 stamps Win a free coffee” an almost old style of marketing but Richard made an interesting point businesses should help the customer by stamping 5 of those empty spaces.
What you are really doing is encouraging the customer to buy more, as they are nearer the free coffee then they were in the first place.

You could even replace this idea with a scratch card, where it is a win/Lose situation again the customer is more enticed because the customer is more likely to win that outcome.

Creating this randomisation helps motivate your employees, to sum it all up Richard exclaimed “You only get a finite amount of opportunity you have to make the most of every opportunity”.

captureStephen Ryan Head of Marketing at Corks Redfm and digital marketing lecture in Corks Institute of technology our final spokesperson of the morning.

Stephen produced interesting insights into how story telling has now changed with the revolution of video, “We can control what we watch, we are now creating visuals diary’s.”

With now the ever more increasing growth of technology business can target younger and younger audiences though the use of digital media.

We as businesses now can build relationships using the following building blocks;
1 Paid- A form of purchasing/ using a budget to grow
2 Owned – Unique within the business
3 Earned – For example your material shared online

Three different platforms we have today to grow relationship with our audience.

At the end of the day Stephen exclaimed “Budgets no not matter Story’s do” It is through story’s we create something unique and different from our competitors to help us strive with future success.

Overall key aspects

Digital Marketing leverages electronic devices PC, Tablet and mobile Phone to provide an experience that influences a desired audience to take an action.

Digital Marketing today is the tip of the spear when engaging with a desired audience. It is not simply the channel of delivery, but the way in which an experience comes to life, (as Stephen spoke of with storytelling) across channels such as Paid, owned and earned Media.

Digital is now the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it. In a world where the intended target has limitless choices, it’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad of scenarios.

Eir Spiders 2015 event


Thank you for taking the time to read this blog, Please Leave a comment!

Blog Post 4: Why blogging helps SEO.

Hi CC Digital marketing here, this week I will be talking about how blogging helps your SEO.

This year as Part of a Digital Marketing project we have been assigned the task to set up our own blogs, at first like anything it was quite difficult. Trying to blog about the right content and reach a wider audience at first was daunting. We received many talks this year in particular on SEO (Search engine optimization) and PCC ( pay per click adds). Before I ramble on with what we have learnt here are some tweets from my digital marketing Twitter account from these talks.



What is SEO all about?

Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules

change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

Well, there’s one thing you may have been doing correctly from the start: blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note                                                                           of these 8 reasons blogging can boost your SEO.


Some of the techniques used for SEO when blogging raise eyebrows, and backlinking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Fresh Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers use to find companies just like yours

will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.


Keywords really don’t hold the same weight they once did. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.

Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.


When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only

way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.


Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-

Funny chicken

text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.


We see with the power of video for social media with this YouTube clip by Bredan O’Carroll from Mrs. Brown boys – displaying a strong message to the public that went viral.

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.

Social Media

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those

burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.

Has the information in this blog been helpful?


Thank you for taking the time to read my blog!


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Blog Post 3: Five Top Tips For Creating Great Facebook Content!

Hi CC Digital marketing here, this week I will be talking about the renowned Social Media site that has changed the world known as Facebook, I will also be talking about top tips which I have researched for creating Facebook content.

So what’s Facebook all about? Why do business use Facebook? What are some great tips for Facebook content?

Facebook is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg.

Facebook is a vast, sprawling network and you can make whatever you want of it. You sign up by putting some details, and preferably a photo of yourself, on the Facebook website. Then you’re ready to start posting a few updates.

Name: Mark Zuckerberg. Reference:

These updates are statements about what you’re up to, links to interesting stuff you’ve seen elsewhere on the web – it’s up to you. As word gets around that you’re online, you’ll find old friends start to get in touch. They may have heard about you being on Facebook or they may have found you after doing a search. Facebook itself will send notes on people you might know, based on the fact that you went to the same school or college or shared an employer (you only have to put up as much of this sort of information as you want). That’s a brief summary of how Facebook works.

Word of Caution:


Be a little wary about the information you share on Facebook. If you display your town, date of birth, marital status and other personal facts, someone might be able to get enough information


to steal your identity (it’s unlikely, but be careful). You might want to go into your profile page (it’s easy to find once you’ve signed up, there’s a tab on the homepage) and make sure you’re not sharing all of your information with everyone who happens to log on.

Why do businesses use Facebook? Facebook for business?

Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers? This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a


platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities. Like experienced Facebook advertiser Freddie Jansson said in the interview about how to succeed in business advertising on Facebook: “A large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers … No other advertising channel, at least where you can communicate, can compete with those numbers.” Reference: Facebook for Business.


Interesting  ideas for cresting Facebook content available on YouTube: “Facebook content: 5 Ideas to help you create fresh Facebook content.” video uploaded by: Tabitha Naylor 

So in terms of creating Facebook content here are some extremely could tips which I have researched online:

Five Tips for Facebook content:

1.Define Your Target Audience

knowing who you are speaking to is of the utmost importance. You can’t speak to 80 or 90 year olds about technological trends in social media, and you certainly can’t talk to 20 year olds about life insurance. You should know your product, vision or organizations mission well enough to know who your target audience is, then you should proceed to do even further research: acquire demographics. You want to set an age range, is your product / service / message for mostly females, males or both, are you targeting the appropriate ethnicity or is your product / service / message appropriate for all ethnicities? You should know how they think, so you should definitely have someone of the same demographic helping you create your content or be available for consultation to run your content ideas by them before publishing.

2.Compose The Right Message


Great, once you’ve found out who you’re talking to you have to determine what exactly you’re going to say. It’s all in the headline! If you can’t capture your readers with your headline, the majority of them will not read the super awesome content you came up with. Photos are the social media equivalent of a headline, so get that part right. Here are a few viral techniques that are highly effective that deal with including photos: behind-the-scenes photos of your workplace or office or team of employees having fun at work, info graphics that include business statistics and industry statistics, a funny or inspirational image with your brand / company logo and website on it, photos that seemingly have nothing to do with your brand or company but things you want your brand to be synonymous with, such as McDonalds and happiness. Successful tweets that have garnered great engagement can also serve you well as a headline. When composing the message the next thing you need to do is to assert your value that should recall why people choose your brand over competitors. What sets your company, brand, product or service apart from the others?  It shouldn’t feel like an advertisement to your audience, it should feel like a big brother or sister reminding their younger sibling “Hey, don’t forget I’m an expert at this and I’m always here for you.” After all, when your audience does eventually need your product or service, you want your name to be the first to pop up in their head right?

3.Optimize Your Message to Each Individual Social Network:

Optimization is the third step. It is critically important to optimize or “tailor” your message to each individual social network that your brand, business, or company operates on. If you have a stellar message that gets your highest amount of re-tweets and favourites or likes on Twitter and Facebook, consider expanding on that message within a gap of your content schedule to keep yourself going. You can expand on smaller messages within Twitter and Facebook via videos on

YouTube and Instagram. Always remember that video is the highest form of content. Although video may be the hardest to construct, it’s the best way to get your message across. You’ll want to make sure the video is high quality and clearly delivers the message just as your still photos and text. Disregarding the optimization technique will almost guarantee no engagement or reach of your post. For both Twitter and Facebook, it has been found that attaching a photo will help increase the chances of engagement. You’ll also do good to avoid requesting comments or likes, on Facebook because the coders behind Facebook have created an algorithm to limit the reach of posts with that wording. If you or are not using paid advertisements on these channels, study the entire design of the advertisement, from wording, to link placement, to the photo or video that is used.

4.Do A/B Testing To See What Message Your Audience Likes The Most:

A/B Testing

After you’ve decided who your audience is, composed your message and optimized it specifically for the audiences of each individual social network, you must then begin to start A/B testing. A/B testing is the process of formatting the same message or post in two different ways: type A and type B. When you’ve optimized for each social network that you want to post on and have both Type A and Type B, you want to then try them out. Don’t forget the time variable when considering your audience and your A/B testing. If you aren’t posting at the appropriate times, you’re not even giving your social media a chance to grow. This is extremely important and companies sometimes contract marketers and advertisers strictly based off their ability to run these A/B tests to provide them with the best social media strategy moving forward. Each piece of content should have at the very least an A/B component to test out. During testing you should be asking yourself questions such as which headline acquires my posts the most engagement? What language (wording of the post) worked best to express the value in our company/brand? Which structure of our posts garnered the most engagement or click thru? Did we share this post enough to extend across time zones? Did our testing extend the life of the content?

5.Use Time-saving and Effective tools:

Now you’re probably thinking how can I incorporate all of these techniques into my social media strategy without giving hours of man-power to it, which either your brand or company cannot pay for, or if you’re working by yourself, you simply don’t have enough time for? Be thankful to the originators of the Internet and the opportunities they have given us. If you’re willing to write or have an in-house writer at your disposal already but are deprived of ideas, you’ll want to use

this prompt generator found at Creativity Portal. If you don’t have a writer at all and aren’t skilled enough to write a well-crafted article, blog post or to complete your A/B testing then you’ll want to use the writing services or to hire freelance writers at such writing service like, for example, Essaymama. Lastly, if you do have both of these covered then you want to be sure you’re checking your content against the web through Copyscape to make sure you’re not plagiarizing or there isn’t anyone copying you. You can use any of such kinds of resources and find ones that fit your needs the most.

Reference: When I was searching for relevant ideas for Facebook content I extremely enjoyed reading these top tips created by Julie Petersen.

About the Author: Julie Petersen is a blogger and a language tutor with 4 years of experience. In her writings she features content marketing trends and practical tips for everyone who is interested in the field and is looking for a piece of advice.

Tips From Twitter: 

 1 minute Survey on Facebook content:


Thank you for taking the time to read my blog! Hope you enjoyed it. Next week I will be blogging about “Why blogging helps SEO” .


Follow me on Twitter or Facebook for updates to what is happening in the Marketing world!


Blog Post 2: The Future of Social Media is Mobile.


Hello, Conor here again, For this week’s blog post week I will be blogging about how the future of social media is now mobile.


“The next big thing is getting smaller and smaller” A quote from Matthew Bryan Beck from redwrite.  An example of this is the new Apple Watch from Apple. Personally I constantly use my mobile to find out information on social media from Snapchat to Facebook. I rarely use my laptop anymore only for typing up college assignments. Wi-Fi has also changed the mobile industry. You can now almost travel anywhere and still get internet access on any portable device. From a lot of research on this topic, I have taken a piece from Social Media Today an article written by Chris Horton which shows some startling figures,


“Virtually every day, new evidence emerges of the consumer shift to mobile. According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe. To put these huge numbers in context by comparing them to the current world population of approximately 7.1 billion and counting, by 2017, every man, woman and child on the planet will have downloaded 37 mobile apps. In reality, considering that a large swath of the world’s population still does not have access to mobile apps or capability to download them (as is case with my six-month-old daughter), this means that those of us who are wielding smartphones and tablets will be downloading A LOT of apps. Looked at another way, by 2017, mobile apps will have gone completely mainstream, giving businesses a new way to connect with consumers”


I found these figures to be incredible after reading this article.  Laptops used to be the consumers “first screen”, but in today’s society the first thing we do when we wake up or go to sleep, is check or mobile phones. God forbid we might not see the latest trend on twitter or photos from the last night out. The mobile world is truly changing. People clearly are spending more time on their mobile phones then on computers. According to the Social Media Examiner, Pinterest users are 92%, Twitter users are 86%, Facebook is 68%, and Tumblr is 46% mobile. According to these numbers, it is important companies recognise this when creating social media message so that it caters for the mobile users.

What is your favorite social media app? Complete the poll below: 

Here is a video from YouTube of how The future of Social Media is now Mobile.

An example of how companies benefit from social media:

Digital Marketing Trends Of 2015 – “Mobile Marketing is always on”


Thank you for taking the time to read my blog! Hope you enjoyed it. Next week I will be blogging about “5 Tips for Creating great Facebook content” .


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Blog Post 1: New APP Idea – Star Finder.

First Blog Post!

Hello, my name is Conor Crowley and I am a third year marketing student in Corks Institute of Technology. This is my very first Blog! I will be creating Blogs each week in relation to all things marketing.
This week’s Blog post is all about the exciting new APP idea my teammates and I have created.

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Competition Time:APPrentice Promo Graphic

The APPRENTICE:  is a competition proud to be part of Corks Institute of Technology Innovation Week by inspiring students to come up with great APP ideas.
For this competition my class divided into teams, the members of my team were Ronan Syron and Aidan O’ Leary. Together we created an APP to enter into this competition, our APP  is called “Star Finder”.

Here is a screenshot I took of what our competition entry looked like:


APP Idea- Star Finder

How we came up with this APP:

The idea sprung to us on a warm Sunday evening. While my teammates and I were nicely perched on the couch watching a movie and making our way through a packet of penguin bars. We could not think of the actors name that was playing the lead role?! Then the idea finally hit us. What if we were to create an APP to help us solve this dilemma? That is when we thought of our App, “Star Finder”.
We feel that this APP idea will be beneficial and useful as it saves the individual time by having to go and “Google” single pieces of information about the actor or actress they want information on.

From Secondary research we got inspiration from an app that is already out there called Shazam. “Shazam uses a smartphone or Mac’s built-in microphone to gather a brief sample of audio being played. It creates an acoustic fingerprint based on the sample, and compares it against a central database for a match. If it finds a match, it sends information such as the artist, song title, and album back to the user”. Resource:

How Star Finder Works


When watching a movie or TV series have you ever found yourself pondering trying to figure out an actor’s/actresses Name? Age? Career details? Worry no more! My teammates and I have created a fast and effective way of recognizing these actors. With the use of facial recognition, now known as “Star Finder”.
While watching the movie all you have to do is take out your chosen device which has the app on it. Star Finder will open up an on screen camera which has a built in face recogniser. All you have to do, as a user, is hold your phone or device to the screen you are watching the movie on and it will recognise the actor or actress’ face. The details it will give you will include such things as name, age and other movies that this actor or actress has starred in.

How does Facial Recognition work?

A video on ways facial Recognition is used


Thank you for taking the time to read my Blog! Please leave a comment. In next weeks blog post I will be blogging about: “The Future of Social Media is Mobile”.


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