Digital Marketing

What is Digital Marketing all about?

“Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders”

Resource:  http://en.wikipedia.org/wiki/Digital_marketing.

Digital Marketing statistics in Ireland 2016

Social:

  • We send, on average, 1 million tweets each day.
  • 77% of Irish YouTube users access YouTube at least weekly.
  • 62% of the online population use Facebook at least once per month.

Smartphone & Broadband:

  • 86% of adults in Ireland have access to an internet device that can be used ‘on the go’.
  • 80% of 18-34s have used a tablet or phone to purchase online.
  • 57% of broadband subscripons in Ireland are over 10mbps, up from 32% last year.

Media:

  • 54% of 18-24, 44% of 24-35 year olds use RTE Player.
  • 2.2 million people read a daily newspaper.
  • Over 40% of site traffic to IrishTimes.ie is from mobile or tablet
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